We research and stock products from all over the world that may not specifically be marketed as ‘Skinny’ on the label. Most products we have are lab tested before they are launched on our site, and for others we use a proven formula to obtain the calories. All products must contain fewer calories than the average product from the same region or variety. Most of our products have a minimum of 25% lower calories, and up to 70% lower sugar and carbs.

The carbohydrates in our wines are the same as the sugar value for each bottle of wine. There are no more carbohydrates in our wines other than the sugar levels stated on the website. You will find our wines dry, due to having no added sugar or sweeteners in them.

Unfortunately, EU Legislation is behind the times, and it is not currently mandatory for producers of our products to include nutritional info on labels. We are workingwith the suppliers that produce the stock we sell to include this in the future; however, all the nutritional information is provided online before anyone buys our products. We campaign to bring the industry out of the dark ages on a regular basis and hope to see these changes implemented soon. But for now, we will be transparent in our marketing, product images & information to advertise the exact nutritional information for each bottle we sell. After a long time campaigning for nutritional information to be added toalcohol, this has now been recognised by the government and will be going toconsultation on how calories and nutritional information should be on the bottles.

The sugars from the fruit are fermented into the alcohol. However, most wine on themarket does not process and remove residual sugar. The ones we stock either remove the residual sugar manually through a filtration process and/or conespinning, or the products naturally have a very low residual sugar value post fermentation and filtration. The nuances of naturally occurring low residual sugar are, cooler districts, fruit picked very early in the morning where naturally occurring sugars and sugar enzymes are at the lowest point and fruit that is grown on the shaded slopes of mountainous vineyards, and the use of decreased micron filtration. As an example, there are rose wines on the supermarket shelves that can have over 45g of residual sugar, whereas ours allcontain less than 2g.

Our delivery charges are currently determined by the courier service we use, and unfortunately, this means slight increases to costs of delivery to areas such as Northern Ireland and the Scottish Highlands. This is something we are hoping to change in time, but for now we are unable to reduce these charges.

MyFitness Pal is a user generated content site, meaning anybody can scan an item and say it is something that it isn’t. We research and stock wines from all over the world that may not specifically be marketed as ‘Skinny’’, but we have lab tested them and proven that they do contain fewer calories!

Carbohydrates and alcohol/ethanol are two very different things. Standard alcohols such as methanol, ethanol, propanol and others arenot carbohydrates as described through science above. Alcohol is a form of calorific content and that is what we make very clear. However we also make very clear the totality of residual sugars and carbohydrates for those following zero sugar and carbohydrate diets like Keto etc. Unlike non-alcoholic products that have no calories through alcohol, these always have huge increases in sugar and carbohydrates levels, so we offer a more viable alternative.