DrinkWell Founder Raises Glass to Increased Calorie Labelling on Alcohol

DrinkWell founder Tom Bell is backing government plans for increased nutritional labelling on alcohol, aimed at tackling the UK obesity crisis. Tom started the business in 2012 to challenge the lack of low-calorie drink options on the market and has campaigned for greater transparency on drinks packaging ever since.

"The government's plans to add increased nutritional information on alcohol packaging is fantastic news," said Tom. "For over a decade I have dedicated my career to the reduced-calorie alcohol market. Now they have finally listened."

"I asked the question: why does a zero-calorie bottle of water need a comprehensive nutritional table but a 300+ calorie bottle of beer does not? I just hope that they follow through and demand a full nutritional table."

"Listening to younger and health-conscious consumers will improve the life balance our society has with alcohol. This will change the industry for the good — and those big brands scared of telling consumers what is in their beers and wines will need to rethink."

A calorie-conscious generation

Research published by Mintel found that 78% of consumers aged 18–35 are conscious of the calories in their drinks and are looking for lower-calorie alternatives — up from 30% in 2012. DrinkWell has seen enormous growth in this period as consumer attitudes have shifted.

DrinkWell has provided detailed confirmed nutritional information on every product page since launch — calories, sugar, carbohydrates, and ABV per 125ml serving. We believe this is unconditionally what every alcohol retailer should do, and we've been doing it voluntarily for over a decade before any regulation requires it.

• Low calorie wine — full nutritional data on every page
• Low calorie beer
• Mixed wine cases — free delivery over £99

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